On 8 November 2011, the Federal Ministry of Education and Research (BMBF) and the Federal Ministry of Economics and Technology (BMWi) started the information campaign "Vocational Education and Training - Practically Unbeatable". The campaign, which will run through 2013, aims at emphasizing the attractiveness of dual vocational training and the diverse opportunities for further occupational training to the general public. One initiative involves the launching of the website http://www.praktisch-unschlagbar.de/. With this website, the BMBF and the BMWi want to emphasize the benefits of initial and advanced vocational training and provide information for youth, schools, parents, employees, and employers. Other promotional measures include nationwide poster and press advertisements, publications and events dedicated to vocational education and training, and targeted use of social media. In addition, Infomobiles will be travelling across Germany to provide on the spot answers to question about initial and further vocational training. "WorldSkills"- the world championship for vocational training, is sure to be a highlight of the campaign. The competition, which is funded by the BMBF, will be held in Leipzig in summer of 2013.
The National Pact for Training and Young Skilled Staff provided an important impetus for the information campaign "Vocational Education and Training - Practically Unbeatable". Last year the pact was extended to 2014 and supplied with new focuses. In the course of this process, the Federal Government and industry have arranged to initiate joint publicity actions to strengthen vocational education and training. Thus the information campaign is partially supported by the trade associations.
Qualification requirements for trained employees are constantly evolving as a result of increasing globalization and continuous structural change in industry and society. For this reason, training regulations for existing occupations must be brought up to speed, and new training occupations must be created in order to open up new professional fields. In this way, the dual system of vocational training ensures targeted qualification and support. Training opportunities within businesses are enhanced by vocational courses of study and additional qualification opportunities. Furthermore, this system offers entry into a career that does not end with the initial training. Advanced vocational training can lead to a master craftsman's diploma. And a new qualification track offers career compatible continued education which can lead to a master's degree from a university. In this reformed and flexible education system, training has a future.
Many questions are raised on the threshold between school and working life: What's the right occupation for me? For which career do I want to train? Which requirements do I need for it? And what awaits me in the career? The answers to these questions depend on a variety of factors, including individual characteristics and as well as the regional conditions in your place of residence or work. The local employment agency provides information about regional offers for training positions as well as vocational counseling services. Anyone interested in acquiring information before visiting the employment agency can visit the Planet Beruf and Berufswahl websites (in the German language).
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